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Getting on the first page of Google and other major search engines is no easy task.  It's more than just having a website, more than picking the right keywords and more than putting in meta tags.  Your website is only 50% of the process on where the search engines pull up your website.  The other 50% is based on your "web presence", outside your website.  Find out more about Local Internet Marketing here!
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Are you a current business owner who has asked the question,
“How do I get my website on the first
page of Google and the major search engines?”  Most business owners don’t know that traditional media ad spending
is down across the board. 
Television advertising, radio, newspaper and magazines are down an
average of approximately 13% in 2009. 
Before you try to figure out how to get your website on the first page
of search engines,[link widoczny dla zalogowanych], let’s establish why
you need to get your website on the first page of search engines.  Here are some important statistics you
should know:
 
1.    In 2006, less than 30% of consumers used
search engines to find local businesses. 
Now, in 2010, over 82% of consumers use search engines to find local
businesses.
2.    In 2006 there were approximately 2.6
BILLION searches on the search engines every month.  Now, there are over 32 BILLION searches every month with
about 13 Billion of those being local searches.
3.    Over 90% of consumers do not go past the
first page when performing a search.
4.    An estimated 70% of the consumers that
click on a result in the Natural/Organic section of first page.
5,[link widoczny dla zalogowanych].    Internet ad spending rose in 2009 by
approximately 12% while traditional media dropped on average of 13%.
6.    Google, Yahoo and Bing generate over 93% of
all online searches with Google leading the way with over 60%.
 
These statistics show the importance of being on the first page of the search engines.  That’s great but…  just being on the first page is a very
vague term.  Being on the first
page in front of your “pre-qualified” potential customers is the key.  You want to be in front of potential
customers that are searching for your products and/or services in the areas you
desire to generate new business
leads and traffic to your website. 
If you can accomplish this, you can watch the new business leads pour
in.  Is this an easy task?  No!  Is this possible? 
Yes!
 
Traditional Media VS
Online Search
 
It’s hard for business owners to let go of traditional
advertising like TV, Radio, Newspaper, Yellow Pages,
Billboards and more.  They have
worked for them in the past and they think they are going to continue to work
at the same level that they did 5 years ago.  They are not! 
Consumers are going to the Internet because of a few very important
things; there is a large amount of up to date information and it is a
convenience because the Internet is part of almost everyone’s daily life!  The Internet is in cars, on phones, on
hundreds of new technical devices and it’s on computers.  The most important reason you want to
be in front of these potential customers is because…  They are ready to buy! 
Here’s an example:
 
A person in Lansing, Michigan is looking for a local company
to remodel their kitchen.  Are they
going to get in their car and drive down the roads looking for a local remodeling
company?  Are they going to grab
their newspaper (that most households don’t even receive) to weave though the
pages to find a company?  Are they
going to turn on their TV or radio on and wait for an ad to come on about a
local remodeling business?  Are
they going to go to the Yellow Pages to find a company?  The answer to all of these questions is
NO, with the exception going to the Yellow Pages (some of the time).  Unfortunately the Yellow Pages have
very limited information.  People
want more information before they make a buying decision.  They can’t get this from the Yellow
Pages.  They want to find out more
about the company, read their client testimonials, find out about the owner and
staff, see if they have any specials, etc.
 
I know one thing is true today.  The Internet is the
most powerful advertising platform ever! 
Now that we’ve answered the question, why does my business need to be on the first page of Google and the
major search engines?  Let’s
move into how to get you there!
 
How to get your
Business on the First Page of Major Search Engines?
 
After spending over 14 years in marketing and advertising
and meeting with hundreds of business owners, I know one thing is true
today.  Business owners always need
to generate new business to grow and thrive, especially in today’s economic
climate.  I've read hundreds of
articles, blogs, stories from peers, comments, and everything else you could
think of, on the subject of search
engine optimization (or SEO as it's typically called).
People and business owners have asked me, “Should I try to build links, write
article, create blogs and build other sites”?  The answer to all of these is yes and no.  If you are an experienced online
marketer that keeps up with the trends and have some Internet based knowledge I
would say take a stab at it.  The
end result is these business owners still come back to me for Internet
Marketing services.  Unfortunately,
researching Internet Marketing and
SEO, online and in books isn’t going to make you an expert.  Experience and trial and error will
give you the knowledge and “know how” to successfully build an effective web
site and web presence. 
Additionally, business owners are better off doing the day-to-day things
that make their businesses successful. 
 
I compare it trying to change your own brakes on your
vehicle.  You may be able to
research it and do it yourself but you are putting yourself and your family in
harm’s way if you do a few things wrong. 
You will have wasted money and probably end up paying more money to have
an experienced mechanic do this for you, which you should have done in the
first place.   It’s the same
with SEO and Internet Marketing. 
Pay an experienced professional to do this right for you the first
time!  Don’t waste money and time
doing things that aren’t effective and don’t generate results.
 
So here we go. 
I will give some examples of the steps that need to take place to get
your businesses website on the first page of the major search engines.  These can be found anywhere but there
is one key, which I will explain after the examples:
 
Step 1: 
Identify where you want to generate new customers from and for what
services and products.
 
Step 2: 
Identify what keywords that are related to your products and services
people are searching for.
 
Step 3:  These
keywords are vital in the placement of content in your website, links in and
outside of your website, meta tags, page headers, alt tags, articles, blogs,
local online directories, social bookmarking sites, Google Local Maps, Yahoo
Local Maps, Bing Local Maps, online video submissions, online press releases
and more.
 
Step 4:  Link
building.  Refer to everything in
step 3.
 
Step 5:  Keyword
related “mini-sites”. 
Example:  If you are a
dentist in Lansing Michigan and you specialize in Teeth Whitening, purchase the
domain or a similar domain like, lansingteethwhitening.com.   Build a site around it related to
Lansing Teeth Whitening and have questions, products, services and why you are
the top teeth whitening dentist in Lansing.
 
Step 6, 7,[link widoczny dla zalogowanych], 8, 9 and so on…
 
You didn’t think I would go over every step and secret to SEO
did you?  My point is that these
are some of many steps needed to be done to start creating a visible website and web presence
on the first page of the search engines. 
Yes, your web presence is not only your website!
 
Getting ranked on the
first page of Google for any keyword or phrase is not an easy task and if
you’re going to take on the challenge of doing this yourself you must be ready
to put in a lot of time in research, implementation.  Your web presence is an ongoing job.  Can you afford to do this?  Do you have the money and time?  As the Internet becomes more and more
competitive every day you really need to ask yourself, can you afford not to
hire a professional SEO and Internet Marketing Company?
If you take anything from this article, here is the
key…  Getting on the first page of Google and other major search engines takes
time, knowledge, research, experience and hard work.  In my professional opinion, business
owners are better at running their businesses than trying to market them,
especially online.  Hiring a
professional and experienced Internet
Marketing Company that can show you proven results to manage your website
and SEO will be the best decision you can make for your business!
 
To contact Web Traffic Partners for a free website and web
presence consultation, simply visit our website
here.  It could make the
difference in your business between success and failure.
 



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