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group and the No. 2 player in the global gum market, behind Chicago-based Wrigley, whose U.S. market share has fallen to 59 percent.
"We have no specific target for market share, we just look to take one share point at a time as it is quite a competitive market," said Brad Irwin, president of Cadbury Adams US, speaking at the Reuters Food Summit in Chicago.
Irwin said Cadbury had gained U.S. share as 90 percent of its gum portfolio is sugarless -- increasingly seen as "snack substitutes" -- and has focussed on fruit-flavoured gums.
The British group has benefited from the [url=http://www.staimanmedia.com/ray-ban.php]Cheap Ray Bans UK[/url] 7 to 8 percent annual growth in the overall U.S. chewing gum market, now worth $3 billion a year, but Irwin points out the sugarless gum market is growing at twice that rate, at around 15 percent a year.
Cadbury launched Trident Splash towards the end of 2005 and Stride in June 2006. Stride now has a 3.5 percent market share. [url=http://www.masercisa.es/es.asp]Gafas Oakley[/url] A third flavour, sweet peppermint, has just been added. [url=http://www.fal.es/fal.php]Gafas de Sol Oakley[/url]
Irwin added that Stride was [url=http://www.iberacero.es/iberacero.asp]Gafas Oakley Deportivas[/url] launched as a new brand because the Trident brand [url=http://www.staimanmedia.com/ray-ban.php]Replica Ray Bans UK[/url]
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