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Do these shoes make me look fit
press conference.
"While this is a US-only settlement, Reebok uses consistent marketing globally," replied company spokesperson Daniel Sarro. "Any changes that we have made to our US marketing, we have also made in Canada."
Sarro added that dropping the offending health claims doesn't mean that Reebok agrees with the FTC ruling.
"We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the further development of our EasyTone line of products,[link widoczny dla zalogowanych]," he said.
Reebok is one of several brands of toning shoes,[link widoczny dla zalogowanych].
Skechers,[link widoczny dla zalogowanych], which leads the market with its Kim Kardashian-endorsed Shape-Ups line, is currently working with the FTC regarding own health claims.
Scott says that, as consumers become more concerned with health and wellness,[link widoczny dla zalogowanych], the proportion of complaints the federal agency gets regarding false or misleading claims has increased in recent years.
"We also work with the FTC and other international and domestic partners,[link widoczny dla zalogowanych]," says the spokesperson. "We share intelligence, scan the Internet and initiate marketplace surveillance to monitor anti-competitive behaviour."
Reebok International Ltd,[link widoczny dla zalogowanych]. Federal Trade Commission said Wednesday,[link widoczny dla zalogowanych].
The penalty will go toward consumer refunds.
The FTC said in its complaint that Reebok, a unit of Adidas AG,[link widoczny dla zalogowanych], falsely claimed in advertising that its EasyTone and RunTone shoes "strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes."
"The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,[link widoczny dla zalogowanych]," said David Vladeck, director of the FTC's bureau of consumer protection.
The agency said Reebok began making the claims in early 2009, and provided statistics about the purported benefits of the toning shoes.
The FTC said that in one commercial, Reebok advertised that its EasyTone shoes are proven to strengthen hamstrings and calves by up to 11 percent, and to tone the buttocks up to 28 percent more than regular sneakers,[link widoczny dla zalogowanych], just by walking.
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