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Retailers are negotiating cheaper fees with suppliers and holding discount specials to boost sales,[url=http://giuseppezanottichainsandals.olimx.com/][b]discount giuseppe zanotti sandals[/b][/url]. So we chose to put a number of department stores to the make sure after some savvy shopping we dressed a household of 4 for less than $100 - and still had change.
Four outfits were bought from Target, Kmart, Coles and Sportsgirl, leaving mum Amee Harley and her family happy.
A few of the 11 items we bought included ladies pants from Coles new MIX collection for $25 , a pair of ladies denim boat shoes from Target for $8, along with a girl's floral dress from Kmart for $8.
Ms Harley described herself being an astute shopper who regularly compared prices of similar goods between bricks and mortar and online stores.
"I'll definitely buy something online basically could possibly get it cheaper,[url=http://duveticaouterwear.blogspot.com/][b]duvetica outlet[/b][/url], but I'm seeing more and more value for money in stores," Ms Harley, 29, said.
"You can buy good quality everyday pants and shirts online for under $30 and i believe the traditionally cheaper chains like Target have improved the quality of their clothes to compete. It would be great to see more retailers lower their prices to match the prices you will get online.
"I'd much prefer to try something on inside a shop before choosing it,[url=http://woolrichoutletdeutschland.halod.com/][b]Woolrich Damen[/b][/url]."
Mall chain David Jones has permanently reduced prices of 10 products included in a "global price range harmonisation program" and hundreds more products across 26 brands are going to be slashed by as much as 50 per cent in coming months.
University of NSW retail competition expert Frank Zumbo said retailers had kept their margins high to maintain their profits,[url=http://duveticadoudoune.halod.com/][b]Duvetica Pas Cher[/b][/url].
"But the overall game is up now because Aussie consumers jump straight on the internet and see that prices for the same products they can buy listed here are much cheaper overseas,[url=http://discountnikesoccershoes.webmium.com/][b]Discount Soccer Shoes online[/b][/url]," he explained.
With just five weeks until Christmas,[url=http://discountnikesoccershoes.webmium.com/][b]Nike Soccer Shoes online sale[/b][/url], sales signs adorn shop fronts,[url=http://discountnikesoccershoes.webmium.com/][b]Discount Soccer Shoes online sale[/b][/url], with sales racks a fixture in several stores.
A Sportsgirl employee told The Sunday Telegraph products continued sale less than two weeks once they first come in store,[url=http://discountnikesoccershoes.webmium.com/][b]Discount Nike Soccer Shoes[/b][/url].
At the same time, local designers struggling inside a tough retail climate are increasingly offering cheaper collections, while supermarket giant Coles has introduced a cotton daywear collection all under $40.
Collette Dinnigan includes a discount jewellery range with accessory chain Lovisa and can launch a children's range with The Australia Ballet in Target stores this month.
Aussie denim label Ksubi will launch a children's collection for Target on December 1,[url=http://rogervivieronlinesale.olimx.com/][b]roger vivier sale[/b][/url].
Global brand director Paul Wilson said consumers were looking for smartly designed and well-crafted garments at an accessible price.
Australian Retailers' Association executive director Russell Zimmerman said cheap overseas chains would see Aussie retailers offer more variety and affordability.
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