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As tablets get cheaper, fans of e-readers have concerns [VIDEO]
Users of e-readers can be excused for wondering if they haven't embraced a technology headed for the graveyard of products overtaken by something brighter and shinier -- in this case inexpensive tablet computers.In less than 5 years e-readers like the Amazon Kindle, the Barnes & Noble Nook, the Sony Reader and others have gone from "must-have" status to "I don't need one, I have a tablet."Sales are flat, and E Ink Holdings,[url=http://www.tymarc.com/]christian louboutin sale[/url], manufacturer of the e-ink displays that make e-readers possible, recently reported sales and earning were down 46 percent from the previous year.Part of the problem is that e-readers have always been a niche product, aimed at serious readers willing to pay $150 or so for a device that does just one thing -- provide an excellent reading experience.Although tablet computers can provide a similar if slightly less precise experience, their initially higher prices made a dedicated e-reader with a 6-inch screen -- just about the size and heft of a paperback book -- a desirable purchase.That all changed with the arrival of inexpensive 7-inch tablets. A Kindle Fire for $159 or a Nexus 7 for $269, while perhaps not delivering the same level of reading experience, became an attractive alternative because they could do other things as well.Therein lies the chief obstacle to e-readers' market health; an e-book user can read a book. Period. A tablet user can read a book, browse the Internet, send an email, watch a movie, play a computer game and eagerly await the release of the next "must-have" tablet app. Oh, and all that in color, too.Sellers of e-readers have tried price cuts to compete; Barnes and Noble has dropped the price of its Nook Simple Touch with GlowLight to just $99, and Amazon is offering its front-lit Kindle Paperwhite for $139.But they only have to look over their shoulders to see tablet computers following them down the price scale. One Chinese manufacturer, Ematic, is offering a 7-inch Android-powered tablet for just $79.99. It may cut some corners on speed and features, but it can still do all the things a tablet can do at a price below that of many dedicated e-readers.Still, it's probable e-readers will not disappear any time soon, not with giants like Amazon, Sony and Barnes & Noble pushing them.And there are several signs of that. Amazon's popular WiFi-enabled Kindle Paperwhite is reportedly out of stock, with analysts saying that's strong evidence the online giant is preparing to announce a new model this fall.And one smaller player in the e-reader arena -- Canada's Kobo -- has decided to buck the trend and last week unveiled its premium Kobo Aura reader, hoping its high-resolution screen -- 212 dpi and 16 levels of gray -- and state-of-the-art edge lighting can attract customers willing to pay a premium $149.Kobo founder Mike Serbinis said he was confident in the future of e-readers, noting 29 percent of the U.S. book market is now digital."The majority of this action has been based on mostly books, mostly black and white, and mostly adults,[url=http://www.ksacinc.com/cheapbeats/?]cheap beats[/url]," Serbinis said. "We're focused on the reader ... and we stand for them."Still, all e-readers face an uphill battle to win the hearts of consumers who are likely remain convinced carrying one device that does a lot of things makes more sense than carrying two -- one that does a lot of things and another one just to do one of those things slightly better.